Monday, November 16, 2009

African Fashion on the Rise


African Fashion is on the rise. The days when designers felt they had to leave their countries and go overseas to find success in the Fashion Industry are gone. The fashion industry is growing and designers from all corners of the continent are showing just how talented and versatile they are. A lot of this has been accomplished through the efforts of Africa Fashion International, a South African based company that owns and hosts all the Fashion weeks in South Africa.

Dr. Precious Moloi-Mostepe, the chairperson of the company has taken an interest in the advancement of South African designers and other designers at large. The Johannesburg and Cape Town Fashion week draw designers from all over the continent. In fact, there is a competition that is held in which designers from over 50 countries, showcase their lines and the winner receives the opportunity to show a collection at the internationally acclaimed New York Fashion Week. This past September, designers, Tiffany Amber (Nigeria), Jewel by Lisa (Nigeria), Erica Raisina (Madagascar) and David Tlale (South Africa) all showed their collections in the tents at Bryant Park. This was very big accomplishment for both AFI and these designers. The work of AFI has generated international exposure for the diverse creativity of African designers.

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